The Sticker Cafe—Promo Video

The Sticker Cafe planned to launch a social media campaign to promote their bespoke handicraft products ahead of the year-end festivities. We were approached by the lifestyle brand to develop a creative solution.

Research into our client revealed that, up until that point, their social media posts consisted of static artwork, and engagement rates had plateaued without significant growth.

We set a goal with the client to boost brand engagement and drive sales. Based on this objective, we decided to create a promotional video that leveraged emotional storytelling through the use of illustrations and animations.

By the end of December 2024, The Sticker Cafe reported a 180% increase in engagement rate from the promotional video.