Visa entered Myanmar in 2012 with the aim of promoting brand awareness and digital payments benefits among the population.

This in turn encourages merchants and customers to adopt card payments methods.

Several factors justify this map solution: (1) brand’s strong association with tourism and hospitality, (2) maps as a cost-effective media to reach all corners of the country, (3) alignment with Visa’s roadmap, and (4) opportunity to address gaps with current maps available at that time (printed maps were still popular).