Visa—Map Design

When Visa entered Myanmar in 2012, their primary focus was to raise brand awareness and encourage the adoption of digital payment methods among both merchants and consumers.

We proposed the idea of a physical map for several reasons: (1) a map is an ideal medium to connect the hospitality, travel, lifestyle, and retail communities—sectors Visa has long been associated with; (2) in the context of Myanmar, maps are perceived as inclusive, welcoming all corners of the country, ensuring broad reach; (3) the map project aligned with Visa’s overall timeline and roadmap; and (4) it presented an opportunity to address gaps in current, outdated maps.

To generate impactful awareness, 100,000 copies of the map were printed and distributed nationwide.